Built on Trust

A French Homecoming

Stage 3 of Paris-Nice 2025, from the Magny-Cours racetrack to Nevers, offered Team Cofidis more than just a race against the clock: it was the perfect opportunity to connect with the people and craftsmanship at the very root of their success. With the team time trial finishing in LOOK Cycle’s hometown, the riders and staff combined their reconnaissance ride with an exclusive factory visit, reinforcing the trust that defines their partnership.

Crafting Performance, Building Trust

The visit offered a rare opportunity to experience French manufacturing mastery up close. Team Cofidis witnessed firsthand the craftsmanship and innovation behind the equipment they rely on in every race. From the cutting-edge Keo Blade Power Dual pedals to the carbon frames, each design reflects the precision, attention to detail and artistry that have helped shaped professional cycling for over four decades.

The visit ended on a meaningful note as the riders took time to sign autographs and engage with LOOK Cycle employees, sharing the passion for cycling and recognizing the unseen work and dedication that drive innovation and performance forward.

Mastering the Art of Speed

After their factory visit, Team Cofidis turned their focus to the team time trial reconnaissance, dialing in their positioning, fine-tuning every detail and perfecting race-day strategy to ensure nothing is left to chance when the clock starts ticking.

Because a team time trial is more than pure power. It’s a choreography of speed, precision and unity. Each rider must play their role to perfection, adjusting pacing and positioning in seamless harmony. The time spent at LOOK Cycle HQ only reinforced that trust and confidence: not just in their teammates, but in the technology beneath them and the expertise behind it.

Celebrating French Heritage & Innovation

Before race day, political figures from the city and region, ambassadors and journalists joined LOOK Cycle and Team Cofidis at the factory, acknowledging the significance of the partnership between a historic French manufacturer and a leading French WorldTour team. The presence of Fabienne Decottignies, the state representative for the Nièvre department, Cédric Vassuer, General Manager Team Cofidis and Laurent Jalabert, among many others, underscored the dedication to craftsmanship, performance and excellence that characterize LOOK Cycle’s impact on the sport.

A Season of Promise

With the Paris-Nice TTT in the books and armed with the confidence gained from the time in Nevers, Team Cofidis now turns their focus to the challenges ahead. The season is long, and every race is another opportunity to refine, improve and push for success. LOOK Cycle will stand proudly by their side every step of the way.